are the keys to business success
Every human experience with another human has followed the same mappable journey. We help businesses document that journey, and then create the infrastructure behind it. Whether this is websites, automated booking software or QR codes to get reviews, we've got your back.
This map that we use, is called the Customer Value Journey (or CVJ). It forms the basis of our thinking and processes. The CVJ is an 8-step path that EVERY customer travels as they discover your brand, build a relationship, become a buyer, and then a raving fan.
If you want to learn more about the CVJ, and how it directly applies to your business (whether you want it to or not) CLICK HERE.
How do your customers first become aware of your business?
What is the first step for a customer to engage with your business?
Do your customers leave their contact details with you in some way?
What is the first transaction like for the customer? How do you make it super simple for them to give you money?
Do you over deliver to your customers
every time? Is this documented somewhere?
First, it starts with a $10 sale
Then a $100 sale
Then a $1,000 sale
Then a $10,000 sale
How do you make this happen?
Do you make it easy for customers to leave reviews in public places?
What are you doing to get referrals from your customers?
When building a website or other online sales infrastructure, we always follow the same 6 step process.
Jason Bluett, Primal Man Project
Kaleb is a weapon! Anything digital marketing is what he eats for breakfast 👌 And not just strategy. Kaleb gets it done and delivers.
Super professional and knowledgeable about how to connect you to the people you want to serve. Responsive in communication, over-delivers on his promises and adds massive value... constantly.
If you want someone who is genuinely invested in helping your business win online, Kaleb is your guy 👍
Leah Samson, Queen Cherry Bomb
Bright Sites really knows their tech stuff! They helped set up my website, tackled any issues and educated me through the process so I was fully aware of what to expect. The price point was well and truly generous considering the outcomes I’m getting. Highly recommended!
Jacki Deering, Turning Point Yoga
I had some website issues, hacking or something way over my head! Kaleb was straight onto it, and what he couldn't fix he passed on to another expert. Problem is 3 parts resolved, Kaleb checks in with me daily and I feel confident all will be sorted soon. Thank you!
We believe that business has a responsibility to make the world a better place for uschildren. To do this, we've partnered with Buy 1 Give 1 - B1G1, on a mission to leave 1 Million Impacts that are in line with United Nations Sustainabilities goals by 2025.
For every email we send, we pay for a day's meals for a child in Nepal
For every new client onboarded, we donate a pair of shoes to children in Ukraine
For every invoice, 5% is donated to children in Kenya & Moldova.
Co-Founder of Bright Sites
Advisor to Australian Small Business Advisory Service
Digital Engagement & Strategy
Kaleb believes that small businesses can be a force for good and change the world. In the past four years, Kaleb has worn many hats starting three different businesses: with one failed, one sold, and one ongoing. He has become a specialist in both the creation and execution of digital strategy and is especially good at creating delightful customer experiences that culminate in reviews, referrals and repeat business.
Kaleb is a soon-to-be-husband, father of two, an active CrossFitter and classic motorbike enthusiast, with a goal of reaching 1 million impacts with B1G1 by December 1, 2025.
He also holds a Diploma in Business, specialising in Entrepreneurship, and is currently studying his MBA with Griffith University, with estimated completion in 2022.